“Which of these leads actually came from what we're paying for?”
I run SEO Growth, an SEO and Google Ads agency in Sydney managing 130+ client campaigns. That question came up in almost every client call, and GA4 never had a good answer. It could tell me a session happened. It couldn't tell me a form submission or phone call turned into a real enquiry, or which specific ad, keyword, or landing page was behind it.
So earlier this year I built a script that sat on client sites, watched for form fills and phone clicks, and matched each one back to the campaign that drove it — for our own internal reporting, nothing more. It worked well enough that clients started asking if they could get it on sites we didn't manage. That internal tool became Lead Recorder.
It's still built the way I'd want a tool like this run if I were the customer: plain-English answers instead of another dashboard to interpret, a free plan with no credit card, and a founder who reads support email himself.
Built as an internal tool for SEO Growth's own client reporting
Client campaigns managed at SEO Growth, the agency Lead Recorder was built inside
Where it's built, and where support email actually gets read
Curious what it actually finds in the wild? See real, anonymised attribution data from sites using it on our stats page.
How Lead Recorder is actually run
A few things that stay true regardless of how big this gets:
- →Bootstrapped, not VC-funded. Built with SEO Growth's own revenue. No investors to grow into a support queue you can't escape.
- →Dogfooded daily. SEO Growth runs its own client reporting on Lead Recorder, so it breaks for us before it breaks for you.
- →Built in public. Progress, decisions, and numbers get shared on Indie Hackers, not hidden behind a marketing team.
- →Straight about security and data. No SOC 2 binder, just a plain-English Security page covering encryption, hosting, and access.
Common questions
Who built Lead Recorder?
Tom Galland, founder of the Sydney SEO agency SEO Growth. He built the first version as an internal reporting tool for SEO Growth's own clients, then opened it up as a standalone product.
Is Lead Recorder a big company?
No — it's bootstrapped and run by a small team, not a venture-backed corporation. Support emails go to a real person, not a ticket queue.
Where is Lead Recorder based?
Sydney, Australia. The infrastructure runs on Google Cloud and Vercel, and the product is used by agencies and small businesses in Australia, the UK, and the US.
Can I talk to a real person before signing up?
Yes. Book a 30-minute walkthrough with Tom directly, or email hello@leadrecorder.com and expect a reply from a human within a few hours.
Want to see it before
you sign up?
Book 30 minutes with Tom directly, or start free and see your first attributed lead today.
Free plan available · No credit card required